What are B Corps?
Put very simply, B Corps believe in business as a force for good. As businesses we turn a profit, satisfy our customers, generate returns for our shareholders, create jobs, sustain livelihoods, develop our people, etc. But as B Corps we go further than this:
B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.
Read the B Corp Declaration of Interdependence
Performance, transparency, accountability
An increasing number of businesses have lofty mission statements. As sustainable investors we’re only too aware of the dangers of greenwashing. At EQ we stand behind the B Corp movement because it’s based on sound principles:
- Verified social and environmental performance – all Certified B Corps go through an ongoing, rigorous due diligence process, conducted by the independent non-profit B Lab, to verify their claims. This year we’ll be kickstarting EQ’s recertification process at the end of B Corp Month.
- Public transparency – the assessment tool that B Lab uses to certify B Corporations – the B Impact Assessment – is freely available online for all to use – and the results of all B Corp’s assessments are published online (here’s ours).
- Legal accountability to balance profit and purpose – to become a Certified B Corporation, companies must adopt a legal constitution that formalises their responsibilities to a broad range of stakeholders, and not just their shareholders. You can check out our governing docs here.
At EQ, we set out to improve our clients’ well-being through good financial planning and to connect capital to sustainable businesses by offering impact investing to everyone.
Sound financial planning brings a whole host of benefits – after all, money is a means to an end, and the entire financial planning process is designed to help people clarify and realise their goals in life.
Investments are also not ‘value-neutral’, either. Seeking a financial return on investment is all very well, but if you were given the choice between investing in companies that are helping to tackle climate change or improving healthcare outcomes, versus companies that are global polluters or unethical employers, which would you choose?
By pursuing these goals this is what we mean by #BetterBusiness.
Join the movement
EQ was proud to become a founding UK B Corporation in 2015. Since then we’re delighted to see how fast the movement has grown. There are now over 400 B Corps in the UK!
If you’ve ever wondered what #BCorp is about, now’s the time to read ourstory.bcorporation.uk