For an increasing number of us, putting our investments to work in a way that delivers wider benefits alongside potential financial gains is a compelling proposition. As impact investing gains momentum, though, there are legitimate concerns about ‘greenwashing’.

In The New Money Guide to Greenwashing you’ll find a no-nonsense breakdown of sustainable investment terms in the Green Investment Grid – from ‘ESG’ (the lightest green) to ‘Impact’ (the darkest).

Damien Lardoux, head of impact investing at EQ Investors, says: “Financial jargon can be hard to keep track of at the best of times. But whether it’s termed green, ethical, ESG or sustainable investing, the aim is generally the same: it’s making money while making the world a better place, and it’s clear this is a fast growing market as UK investors ploughed more than £2.7 billion into ‘responsible investment’ funds last year.”