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8 October 2025

3 min read

Doing more of the same, but better: Our B Corp re-certification journey

We’ve officially re-certified as a B Corp for the fourth time. Here’s a look at how we’re still growing with purpose, ten years on from our first certification.

For us, B Corp is more than just an accreditation – it’s a framework that drives meaningful, long-term improvement. We have always embraced it as such and got to work at once after our last recertification to raise our standards even further. 

With almost half of our team actively taking part in B Corp working groups across all five impact areas, each developed targeted improvement plans and set three ambitious goals to guide our progress over the period. 

Raising the bar 

We’re proud to say that, over the past three years, we’ve done just that.  

The resulting increase in our B Corp score is no accident. It’s the product of three years of dedication from colleagues across EQ Investors (EQ), all committed to doing better for our clients, colleagues, community, and the planet. 

Our score has increased from 151.1 to 176.9, with improvements in each impact area. You can see our new breakdown scores on the B Corp site here. 

Our B Corp journey began with a score of 95.2 and now sits at 176.9 – an 85% score increase. 

What’s changed 

Here’s a roundup of what that’s looked like in real terms. 

Workers: Empowering our people 

Across the workers pillar, we’ve enhanced our career development with clearer pathways for internal promotion, improved parental policies and expanded benefits.  

We’ve also strengthened our employee voice through creative feedback channels and formal Board engagement. A firm favourite is EQ’s ‘Suggestion Pig’ which takes pride of place in our social area.  

Community: Deepening our social impact 

In the community space, employee ownership has grown, and we’ve actively embraced paid volunteering.  

Our supply chain practices have become more rigorous, with formal screening and a preference for certified suppliers, helping us maintain a strong impact score.  

Environment: Taking responsibility beyond our walls 

Despite being office based, our environmental efforts have accelerated. We partnered with our landlord to implement energy and water efficiency upgrades, phased out gas and transitioned to 100% renewable electricity.

We also formalised our environmental commitments with clear targets and regular impact assessments.  

Customers: Listening, learning and evolving 

Finally, under the customers pillar, we’ve deepened our focus on client wellbeing and feedback. This has led to meaningful changes to our investment strategies and improved transparency in shareholder advocacy.  

Continuous improvement   

The B Corp framework has been instrumental in guiding these improvements, helping us align our operations more closely with our values and long-term impact goals. 

Going forward, we’ll continue publishing our annual impact updates and encourage other businesses to consider B Corp certification and join us in creating a more responsible world. 

Get in touch to discuss our B Corp journey or see how we can help you start yours.

 

 

 

 

Sophie Kennedy

Sophie Kennedy


Joint-CEO

Sophie Kennedy is the Joint Chief Executive Officer of EQ Investors (EQ). As Joint CEO, Sophie oversees EQ’s investment management operations, including its discretionary fund management business. Sophie joined EQ in 2015, excited by the alignment of values with the founding B-Corporation & leader in sustainable investing. Having joined as an Investment Analyst, initially specialising in fund research and top-down asset allocation, she transitioned into a Head of Research role before taking over management of the broader Investment Management business. A mother of two young children, Sophie understands the importance of balancing home and City life. Despite her schedule, she is committed to supporting talented people to succeed at all levels, regardless of their background. As a diversity champion, Sophie is responsible for creating a diverse and inclusive culture within EQ and is also Co-Head of the Next Generation Stewardship Hub within the Women in Banking and Finance organisation. Sophie holds a MSc in Finance and Economics from the University of London and is a CFA Charterholder.

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