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EQ Investors joins...

14 June 2021

1 min read

EQ Investors joins the Better Business Act coalition

The Better Business Act (BBA) is a B Lab UK-led campaign to change the law so that every single company in the UK, whether big or small, takes ownership of its social and environmental impact.

Recently, EQ joined a very important coalition of like-minded businesses: the Better Business Act (BBA) is about transforming the way we do business so that every single company in the UK, whether big or small, takes ownership of its social and environmental impact. Together, we’re taking a straightforward ask to government: change Section 172 of the Companies Act to ensure that company directors are responsible for advancing the interests of shareholders alongside those of wider society and the environment.

Why is it needed?

The COVID crisis, the climate emergency and social inequality are profound and pressing problems that can only be solved if we harness the enormous potential of entrepreneurs, innovation and enterprise. We know that UK voters and consumers want business to do better, research shows that three-quarters of the public think business has a responsibility to protect the environment and the majority favour brands that do good in the world. In short, the world needs every business at its best — creating good jobs, helping to fix pressing problems and adding value to society.

Growing consensus

Behind the Better Business Act is a broad – and growing – coalition of businesses. Household names like Waitrose, Danone, Ben & Jerry’s, Innocent, BrewDog, Cook and Abel & Cole, as well as hundreds of others, of all shapes and sizes, across the UK. And it is not just businesses who are behind the BBA: a range of though leaders and academics including Paul Polman, Social Value UK and the Institute of Directors are vocal supporters.

This is why we have joined this campaign – the Better Business Act is business-led, driven by leaders who recognise that the law has fallen behind business culture and who have proven that this approach to business works for everyone. I’m sure you’ll agree that our company shares these views.

Further information

To find out more about this important campaign, visit:

Sophie Kennedy

Sophie Kennedy


Sophie Kennedy is the Joint Chief Executive Officer of EQ Investors (EQ). As Joint CEO, Sophie overseas EQ’s investment management operations, including its discretionary fund management business. Sophie joined EQ in 2015, excited by the alignment of values with the founding B-Corporation & leader in sustainable investing. Having joined as an Investment Analyst, initially specialising in fund research and top-down asset allocation, she transitioned into a Head of Research role before taking over management of the broader Investment Management business. A mother of two young children, Sophie understands the importance of balancing home and City life. Despite her schedule, she is committed to supporting talented people to succeed at all levels, regardless of their background. As a diversity champion, Sophie is responsible for creating a diverse and inclusive culture within EQ and is also Co-Head of the Next Generation Stewardship Hub within the Women in Banking and Finance organisation. Sophie holds a MSc in Finance and Economics from the University of London and is a CFA Charterholder.


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