Online investing
made easy

With our simple, step-by-step process you can get started in just a few clicks

Go!

If you have a question, we're just a phone call away

Book a video appointment
020 7488 7171

Jeannie Boyle, Head of Simply EQ

Owen Catling, Investment Adviser

How it works

1 We get to know you

Click 'Go' and you'll be asked a series of simple questions. Alternatively you can call us or book a video appointment.

2 We make a recommendation

Every investor is different. Based on your answers, we’ll help you choose an investment strategy that’s right for you.

3 We invest for you

We'll build an investment portfolio and manage it for you. You can check how your investments are doing, online 24/7.

Read the guide

Choose your investment approach

We offer a wide range of ready-made portfolios

Best Ideas

Our signature strategy invests in the very best ideas unearthed by our research team. This includes both specialist, actively managed funds and passive tracker funds, with an overall aim of beating the market.

These are our longest-running model portfolios.

Positive Impact

These portfolios postively screen for social and environmental impact.

They have been a great success since their launch in 2012, in line with growing evidence that companies run in a sustainable and responsible manner generate higher returns.

Low Cost

This strategy invests mainly via low cost tracking funds.

There is a school of thought that investment markets are so efficient that it is impossible to beat them consistently. Therefore, it makes sense to track the indices and keep costs as low as possible.

Frequently asked questions

We've put together a handy FAQ page with lots of answers to common questions about this investment service. Alternatively, please give our advisers a call on 020 7488 7171 or email us.

Online FAQs